At better apparel, we know that as a company, we have a responsibility – both to our customers and employees, but also to the planet and its inhabitants. Therefore, we have developed and implemented a responsibility strategy to help us live up to our corporate responsibility.

The responsibility strategy includes various focus areas and specific objectives that we are working to achieve by 2024 and 2025. However, our responsibility does not end there. We will continue to evolve and set new goals for the future so that we can continuously improve.

For us, responsibility means conducting profitable business in a way that cares for both people and our shared planet.


Responsibility Stars

To continually track progress toward our responsibility strategy goals, we have developed a ‘responsibility star’.
The star provides an overview of how far we have come and what we are working on.

The star consists of two main parts: the core and the star spikes.

The Core:
In the core of the star, the five minimum requirements are listed. We can collectively score up to 75 points, and if we achieves this, the star turns green. The goal is to reach this target.

The star spikes:
The second part of the star – the spikes – is defined in connection with the development of the strategy.

This will be updated continuously. If you want to read more about the responsibility star, check out our parent company’s page.